About Us

Rookies, your go-to spot in New Zealand for premium New Era fitted hats. Born from a deep passion for streetwear and sports culture, Rookies was created to offer collectors and hat enthusiasts the freshest, high-quality caps available. Whether you’re looking for rare, limited-edition drops or timeless classics, we’ve got something to elevate your look.

At Rookies, we believe every hat tells a story. With an eye for detail and a dedication to quality, we curate only the best New Era fitteds, ensuring that each piece in our collection is worthy of your collection.

We’re more than just a business – we’re a community of hat lovers. Thank you for supporting us, and we look forward to helping you find your perfect fit!